Director of Marketing

Who We Are
11Residential is a property management company specializing in residential multifamily properties in the Western United States. Our mission is to provide a quality living environment that enriches the lives of our residents. We firmly believe that when employees feel valued, our communities prosper. Guided by our foundational principles of integrity, compassion, teamwork, inclusion, growth, and customer service, we are dedicated to fostering an engaging and supportive workplace culture. 
       
We are interested in finding talented individuals who are driven and empowered to become successful as they help build comfortable and welcoming communities. Throughout our company, you will find the guidance and support needed to inspire and challenge you to achieve success. Come join Team 11 in shaping exceptional living spaces for all! 

Discover more about us and our communities at https://www.11residential.com. 

Position Summary 
As the Director of Marketing, you will be a strategic thinker with extensive experience in developing and executing marketing strategies tailored to the property management industry. This role requires a deep understanding of both digital and traditional marketing channels, along with the ability to analyze market trends and customer insights to drive growth and maximize revenue. In this role you will manage a team responsible for brand management, digital marketing, and customer engagement initiatives. This is an exciting opportunity for a dynamic leader to make a significant impact on Team 11’s growth trajectory and market positioning.

What you'll be doing

• Develop, direct, and execute comprehensive marketing strategies to drive overall brand awareness, and increase resident acquisition and retention.
• Lead, mentor, and develop a high-performing marketing team, providing guidance, support, and professional development opportunities.
• Foster a collaborative and inclusive team culture that encourages creativity, accountability, innovation, and continuous learning.
• Guide your team in developing integrated campaigns across various channels, including digital advertising, social media, email marketing, content marketing, and traditional advertising.
• Analyze target market information to identify and recommend effective marketing approaches.
• Utilize your market knowledge and collaborate with senior executives to develop future organizational growth plans.
• Identify new and emerging market segments that will benefit 11Residential’s growth.
• Maintain expert skills and knowledge on emerging products and services.
• Forecast, draft, implement, and manage the department’s operating budget.
• Manage the overall workflow and processes of the department.
• Other projects and duties may be assigned based on business needs.

• A bachelor’s degree in Business Administration, Marketing, or a related field is required.
• 5+ years of success in developing and executing marketing strategies within the residential property management industry required. 
• 3+ years of effective people management, including leadership, coaching, team building, and fostering a positive work culture required.
• Experience with property management software including Yardi, Site Manager, and RentCafe is required.
• Deep understanding of digital marketing channels, including SEO, SEM, social media, email marketing, and content marketing.
• Experience with marketing automation platforms, CRM systems, and analytical tools.
• Excellent communication and interpersonal skills, with the ability to effectively collaborate and influence cross-functional teams.
• Demonstrated ability to craft compelling marketing messaging and storytelling that resonates with target audiences across various channels and platforms.
• Strategic thinker with excellent analytical and problem-solving abilities.
• Creative thinker with a passion for innovation and continuous improvement.
• Ability to thrive in a fast-paced, dynamic environment and adapt quickly to changing priorities and business needs.
• Possess a high level of integrity and compassion with an emphasis on teamwork, inclusion, growth, and customer service.

• The base compensation range for this position is $115,000 to $140,000.
• This role also offers an annual performance based bonus. 
• Exact compensation may vary based on skills, experience, and location. 

• Medical, dental, and vision insurance coverages. 
• Health savings account. 
• 401(k) with a 4% company match. 
• 30% Employee Rental Discount. 
• Mileage Stipend for travelling positions.   
• Paid Time Off – Vacation, Sick, and Paid Holidays. 
• Exciting growth and development opportunities. 

• Perform work in a professional office environment.
• Must be able to use standard office equipment such as computers, phones, photocopiers, and fax machines.
• Regularly required to sit, and to move about the various work environments to train, monitor and ensure compliance with all company requirements.
• Verbally communicate with employees, co-workers and customers in person and by phone.
• Occasional travel to various worksites that may require overnight stays, flights, and/or prolonged travel in a vehicle.

The above statements are intended to describe the general nature and level of requirements for the work being performed by associates assigned to this classification. They are not to be construed as an exhaustive list of all responsibilities, duties, and skills required of personnel so classified. All personnel may be required to perform duties outside of their normal responsibilities from time to time, as needed.  

EEO Statement 
11Residential is committed to providing equal employment opportunity without regard to race, color, religion, sex, sexual orientation, gender identity and expression, national origin, age, disability, or any other protected status with respect to recruitment, hiring, promotion and other terms and conditions of employment.   

You must be able to pass a criminal background check and a drug test.